Always Keep Playing #LikeAGirl

Always Keep Playing #LikeAGirl

I’ve teamed up with Always to educate you on their #LikeAGirl campaign! (Sponsored)


We all know that feeling. You’ve been wearing a bra all day and you just arrived at the gym, looking forward to changing into your comfy sports bra, only to realise you’ve forgotten it! Again!

What do you do? Do you run out the gym happily  leave the gym unhappy, knowing you’ve missed the chance to workout, or do you suffer through the workout being uncomfortable? We’ve all been there! Some more than others…. It is never comfortable, but some of us wear the bra and workout anyway. It’s NOT comfortable and we vow to never forget it again. Well, did you know that there are so many girls that don’t play sports at schools because they don’t have a sportsbra?

Always are changing that!

As a follow-up to the Always Keep Playing #LikeAGirl campaign, Always will be sponsoring the donation of sports bras to underprivileged girls through its partnership with GOP (Girls Only Project).

“We’re doing this to highlight the fact that many girls cite the lack of feeling comfortable and confident as a reason for dropping out of sports.”

GOP will be handing over the bras to the young girls at Wigen Heights tomorrow and Luthyi School in Hammersdale on Thursday. I’m sure these girls are going to be SO excited! It is going to make such a difference to their lives. Something we don’t even think about. We often buy new sports bras when we see cute ones we like. Of course they have to have support and be comfortable too, but we have the luxury of walking into a shop without even thinking about it. It’s second nature to us to wear a sports bra when we exercise, so we don’t really know what it’s like to have to go without.

So where did this idea come from?

Always ran the third part of its #LikeAGirl campaign around the time of the Olympics, and it highlighted the issue around confidence and sports for girls. They discovered some alarming stats, that by the end of puberty, half of the girls surveyed (51%) will have quit sports. The girls reported that they didn’t feel like they belonged in sports and 67% felt that society doesn’t encourage them to play sports.

“Research done by local organisation Girls Only Project (GOP) shows that another factor related to a girl’s lack of confidence when playing sports is due to not having proper sports bras. The girls surveyed often mentioned breasts as an issue when discussing participation in sport. Because the bras are so expensive, girls simply don’t wear them and either don’t want to play sport because of this, or play but are incredibly uncomfortable and self-conscious.”

Always is on a mission, and it’s a much needed one. Their mission is to stop the drop in confidence that girls feel during puberty. Part of their mission is to educate all of us and make us aware of the shocking statistics and high volume of girls that are quitting sports every day due to lack of sports bras. Sport is so important to boost these girls and their confidence at an age where it is so needed.

Ready for some crazy stats?

  • An Always survey revealed that the start of puberty and the first period mark the lowest moments in confidence for girls. More than half of girls surveyed lose confidence during puberty and many never fully recover.
  • Through its Education Programme – reaching up to 20 million girls, in over 60 countries – Always has been championing girls’ confidence globally for more than 30 years.

7 out of 10 girls feel they do not belong in sports, leading half of them to quit playing sports at puberty – when sports could benefit them most

  • 7 out of 10 girls feel they don’t belong in sports; 67% of girls feel that society does not encourage them to play sports.
  • By age 17, at the end of puberty, half of girls (51%) will have quit sports.
  • 7 in 10 girls say there aren’t enough female role models in sports today.

Because of the critical role of sports in building confidence, Always urges girls to keep playing #LIKEAGIRL

  • Two-thirds of girls agree that playing sports brings them increased confidence.

With that in mind, especially that two-thirds agree that sports brings them increased confidence, it is up to all of us to do our bit to encourage these beautiful girls to stay in sport! Do your bit and be involved where you can be.








I have 5 hampers to giveaway containing Always products to the value of R200 each! Now, this isn’t an ordinary giveaway, because you won’t get these pads. You will be donating them in YOUR name, to a school girl who needs them more than you. All you have to do share the Always post that is on my Facebook page Here!

Please visit Always on Twitter and on Facebook

Follow the hashtag #LikeAGirl

Have you watched the most recent Always video about girls and sports?



  1. Megan Hartwig
    November 2, 2016 / 7:08 am

    Amazing initiative!!! I will be donating the hamper to one of the young ladies at the East London Child and Youth Care Centre 🙂 #LikeAGirl

    • GI_Jane
      November 2, 2016 / 7:09 am

      Love that!

  2. Rehana Seedat
    November 2, 2016 / 7:37 pm

    shared facebook

  3. Bridgetty
    February 21, 2017 / 3:37 pm

    I and my phenomenal girls would love to thank always pads for giving us the comfort of being girls.We are from Orange farm in Johannesburg South Africa and we love modeling.its the only way we can express our selfs and to show the world how strong we are as women

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