Ok, so you all know I love Kia and their cars. Yes, yes but this is different! Kia is attempting to break records by doing the World’s longest test drive! That is pretty amazing if you ask me. I’m lucky enough to be one of the people taking part, so I am super excited about it.
The KIA RecordSetter World’s Longest Test Drive kicks off this Friday, 14 October 2016, in Durban (Hi there!) It ends at Cape Point on Thursday, 20 October 2016 – just in time for the official debut of the all-new KIA Sportage on Friday, 21 October 2016. Anyone else excited to see this beauty in person?? I was obviously treated to its beauty in South Korea last year, and it was especially significant because it was at the Kia plant where they make them!
People were signing up in their thousands to get a chance to take part in this momentous adventure, more than 30 000 people to be exact! Who wouldn’t want to be part of a World Record. Who else is joining me?
Kia has announced an exciting new partner for the journey. Vida e caffè will be fuelling the crew and participants over their 7-day trip across South Africa. They will be using credited gift cards that can be used at all vida and Torrador coffee outlets at Shell service stations along the route. We all know I’ll be pulling over for a quick cappa 😉
“We are delighted to be aligned with KIA’s World’s Longest Test Drive,” notes the team from vida e caffè South Africa. “At vida e caffè, we are driven by one simple belief: ‘No passion. No point’. For us, passion is about energy – it’s more than just enthusiasm or excitement, it’s the essence of putting in as much heart, mind, body and soul into something as possible, and then taking it that little bit further. And that’s why we jumped on board. That quality will most certainly be needed for an endeavour like this. We wish the team the very best and all the paixão [portuguese for “passion”] to take it to the finish line.”
David Sieff, Marketing Director for KIA Motors South Africa, is equally excited. “We all know how exhausting it can be driving for hours at end on the road, and we think it’s important that the team stays awake and energised throughout this exciting journey. We’re thrilled that Vida is happy to be of assistance in helping the team, including the hundreds of participants selected from the public, set the record,” he says.
Coffee and driving go hand in hand. Coffee and Life, basically! So it really is a match made in caffeinated heaven.
Follow the journey on Kia’s twitter account @KiaMotorsSA