I came across the awesome brand Joe Blikzem, because one of my friends Jodie was wearing it a lot in her photos, and I was pretty curious. I vaguely remember the name from a few years back, but wasn’t sure. So it turns out that my old Crossfit coach has now taken over the brand and I am so stoked for him! I was so impressed with the product that I hopped on immediately and bought some vests! I’m a vest girl, not a fan of sleeves, so I got some of the men’s vests as well and they are SO comfy! I was super impressed with the service, I ordered late afternoon and they were at my door the following afternoon! The quality is awesome, the pricing is brilliant and the service is efficient! I am also obsessed with their tagline: Vat nie kak nie! Let’s have a chat with Jason Donnison about this epic brand!
Tell us a bit about your background in Durban?
I’ve lived in Durban for most of my life and I love it. For the past few years I’ve been involved in the fitness industry and it’s still something I’m really passionate about but I needed to try my hand at something different.
When did you start your brand?
I didn’t actually start the brand. It started in about 2010 and was really popular. For the last 12-18 months it’s been off the scene but we’re bringing it BACK!
Tell us about your brand
Joe Blikzem is a clothing brand with a bit of attitude. Every item has a story and the brand has a ‘personality’. We’re a brand that likes to stand out and as the tag line suggests, “Vat Nie Kak Nie!” (VNKN). There’s a bit of Joe Blikzem in every South African.
What is your favourite thing about your brand?
It is so South African! Everything is locally made, so its for South Africans, by South Africans. Most of our items have a very local theme because we love this country and try to celebrate it as much as possible, in our own Joe Blikzem way 😉
What would you like people to know about your brand?
Firstly that it’s BACK!
Secondly, how versatile our garments are. Everything is great as ‘everyday wear’ but something that people have commented on is how comfortable it is to exercise in. It’s an idea that we’re thinking about as we plan new ranges going forward so watch this space.
What do you love about living and working in Durban?
Durban is such an exciting city and so much opportunity has emerged over the last few years. There used to be this idea that there wasn’t much opportunity here and you had to go to other parts of the country for a real chance. I think that’s changed recently and there’s so much going on here nowadays.
How can people support you?
We have an online shop at www.joeblikzem.co.za and people can buy straight from there. They can also check out our Facebook and instagram pages. We’re always out and about in Durban so you can check what we’re up to from there and come and say howzit.
Where can they stalk you on social media?
Facebook – Joe Blikzem Clothing Co.
Instagram – @joeblikzem
Shop online: www.joeblikzem.co.za
Here are my favs that I have bought so far: