PUMA has launched their new Velvet Rope Collection
It’s no secret that I’m a big PUMA fan, and each new collection that comes out impresses me even more! When I saw the Velvet Rope Collection, and the fact that one of our own fierce women Nomzamo Mbatha was part of it, well let’s just say I was blown away! Kylie Jenner is part of this collection again, as well as the New York City Ballet dancers. So as you can imagine, the images online are incredible.
The idea behind the Velvet Rope is that dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands. (I vote this option).
I love that the full collection is a mixture of sporty and sleek. You can use it to train in or pair it with some of your existing separates and you’re all good for a night out. (The bodysuit is HOT). I’m loving the olive and copper colours, but there’s also navy and silver if you fancy.
This collection continues on with the awesome “DO YOU” campaign, which encourages women to be confidant in themselves and their ability, and to focus on what you’re doing instead of those around you. I love this so much. It’s high time we all supported each other in our quest to love ourselves more and to back ourselves.
I shot some pictures with Clayton Barker of Barker Design, and we totally rocked the #DoYou theme!
What do you think?
The Autumn-Winter 2017 Velvet Rope Collection is available now at PUMA stores, sportscene, Totalsports, Edgars, Edgars Active, Sportsmans Warehouse, Takealot, The Crosstrainer, Superbalist, Spree, Zando and selected retailers nationwide.
So do you have what it takes to #DoYou?